The disruption dilemma

If you're only going going to read one book on innovation theory and disruptive innovation, make sure it's this one. An up-to-date (at the time I am writing this review, early 2017) and balanced view of the role of disruptive innovation and how companies react.

I have read Joshua Gans' various blogs for many years now but never have I read any of his books; until now. The attraction to this book was the popular topic of disruption.

We constantly hear about the concept of disruption in business and many examples are cited about markets, industries and sectors that are being disrupted, such as Uber, AirBnB, the whole music industry through Apple Music and streaming services such as Spotify etc. The concept of disruption is rarely analysed or explained beyond these examples which are given.